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Introduction
Uber-Company is well known for using a first rated technology app by connecting riders and drivers with an easy interface that not often reports errors. It advances markets and functions the Uber moveable app, which permits clients with smartphones to put up a journey call which is then directed to Uber chauffeurs who use their personal vehicles. It has managed to capture its percent of the market through this high-quality app, excellent social media advertising, and aggressive dating of drivers. Moreover, the app has the functionality to do much more than provide rides, in an example, bringing ice-cream to the doorsteps. However, in the recent past, the company has faced charges and accusations that it endangers the clients’ safety by use of drivers that are untrained, road accidents and that its operations are uninsured. (Malm, 2014)
Security issues identified with Uber-Company.
In overall, Uber-Company has been criticized for various unsafe and unethical practices such as:
Reckless driving
Uber company operations have exhibited negative aspects of reckless driving. For example one of the Uber’s drivers, Syed Muzaffar, ran over and exterminated a six-year pedestrian, injuring her mother and brother in San Francisco.
Ill-mannered drivers
Some of the Uber’s drivers have been charged in court over cases of attacking and molesting their customers. Such acts reduce the clients’ trust and hence a potential reduction in the number of the customers who use the Uber services. In example, Two of Uber drivers in Michigan were arrested on sexual claim of inappropriately touching girls of Michigan state students
Inadequate drivers test
Uber-Company has been criticized for insufficient scrutiny of their drivers. These allegations have been raised after several cases of accidents from inexperienced driving. Questions have been raised on the procedures followed to the recruitment of the drivers, the legal age and the regulations by which the drivers are supposed to operate within. The most surprising aspect of the Uber-Company is that it does not take the fingerprints of the drivers they hire. The management brushed this significant test by just dismissing it as an outdated security measure that was unfair to the persons who had been involved in minor offenses and had their prints taken by the law enforcers. Some of Uber's drivers are below twenty-one years of age, have a tarnished criminal background and lack trustable riding document.
Unreliable drivers’ follow-up and tracking
The Uber company current app has not been able entirely to keep track of the location of the drivers’. Apart from the cell phone communication, few enhancement has been done to improve this condition, and hence the drivers become untraceable in times of an accident or another emergency.
An Australian Taxi Industry affiliation, Blair Davies commented that there’s no actual roadworthy test for Uber vehicles and that they can only be tracked through the driving force’s cellphone, which can be at times be switched off.
Solutions to problems
Upgrading the Uber app
• An update of the current app can assist to improve the performance of the Uber services. For example, they can add features that allow for the direct communication and direct calls with their best drivers.
• The new app features can also include improvement on the current 24/7 security system by installing more aggressive security follow up of all the vehicles under the Company.
• The improvement of the app can be designed to include a press button by which the passengers who are endangered in the course of the travel can easily press to alert the police or any other relevant authority. This move will assist to curb the Uber services’ crimes.
Practical driver check
To change the usual practice of the online checking and scrutiny of the drivers, Uber should adopt new measures that provide for drivers to be tested in person. This stand can be reached by Uber opening an office or a site that allows for the drivers to be judged in actual presence. This procedure will help to cut off the inexperienced and crime affiliated drivers who could otherwise not be identified with the online check.
Upgraded drivers’ rating system
Although the Uber-Company has a mechanism by which it can rate the drivers, the Uber-related crimes have been increasing with time hence rendering the system futile. To improve on this aspect, there should be an initiative to upgrade the system such that the low-rated drivers are investigated. The upgraded system can also do the background check so that the people with questionable criminal records are not employed to be drivers with Uber (Barro, 2014)
Installation of cameras in Uber vehicles
Putting cameras in all Uber vehicles will help improve the security of the passenger and also improve the reliability and the traceability of the driver. The cameras will provide an up to date operations of the driver while at work and hence the company will be able to be accountable of all the drivers’ undertakings.
Conclusion
There have been serious allegations from both the authorities and from the general public pointing to the Uber’s uninsured and inexperienced drivers who are exposing the public to safety risks. And due to the legal and business problems that have resulted from these outcries, the Company has tried in vain to come with various measures that incorporate the provision of safety to the customers and the pedestrians. The drivers’ unsafe operations not only has resulted in a bad public image of the organization but has also led to the endangerment and loss of life to both the passengers and the pedestrians. To curb these practices, the Uber management should perhaps embrace new measures such as those of upgrading the Uber app; enhanced drivers’ scrutiny, practical checkups and improved car systems such as installing cameras. With these practices in place, there would be a complete coverage of operations and ensuring that each trip is protected. (Badger, 2014)
References
Malm, S. (2014). Au revoir Uber: Controversial taxi service to be banned in France from the start of 2015.
Barro, J. (2014). Under pressure from Uber, taxi medallion prices are plummeting. The New York Times.
Badger, E. (2014). Taxi medallions have been the best investment in America for years. Now Uber may be changing that. Wonkblog, Washington Post.
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