How Market Dietary Supplements to Different Chinese Consumer Groups

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Introduction
Dietary supplements are products that are used in the ameliorating of the overall diet of a person (Wang et al. 2015). Dietary supplements are a better avenue of implementing health concerns and taking care of the human body. The dietary supplements make it possible to have a better model of ensuring that the entire society receives a better form of making their health issues taken care of. The dietary components that are in these supplements, various target populations get to receive the health of their choice and go for the nutritional products that will improve their health status in the society. Therefore, the dietary components, an individual stand a better chance to have a better life and simpler methods of handling their issues. Moreover, dietary components are made with unique compositions that work at a faster rate compared to the natural food. Within the Chinese context, the nutritional complements are referred to as health food.
 In the making of the nutritional supplements to the markets, various factors are put to the consideration to ensure that the different segment markets receive their supplements that work out best. The segmentation of the market is based on several factors and shows that there are numerous instances that the products are functional to the individuals. The segmentation, the supplements are also established in a specific way that makes it a better avenue to have the health matters of the individuals tackled in the best way. Thus, the dietary components are viewed on the various considerations made regarding the health of the individuals. Moreover, sex and age are primary factors in the segmentation of the nutritional elements of these products. Therefore, it is integral to look into how these factors influence the Chinese dietary supplements market and the relevant market model of pushing the message through to the society.
The People’s Republic of China is located in East of Asia. China is the world’s most populous country with an estimated 1.35 billion individuals. The country is a communist society governed by one party, and it has 22 provinces that are all governed by elected officials. China has several people from different lifestyles and shows a potential of making the society a better place by ensuring that there are employments opportunities for the various individuals in the country. Thus, China has an affluent population for the marketing and the sale of the dietary supplements.
Research Topic
The research topic revolves around the sale of nutritional supplements to the Chinese market. The study seeks to establish a possible connection between the sale of the dietary supplements in the market and the various age groups in the society. Through the research, different objectives will be established to help with achieving the overall topic of discussion. China as a wealthy country has the potential market for the supplements and presents an excellent avenue for the improvements of marketing services through its broad segmentation.
Moreover, the research topic is the different ways in which the segments of the population influence the marketing service and the overall gain in the society. Through a keen analysis of the segments, the research topic will establish a connection between the services of the deserving industries to the population. Therefore, through the stipulated model of research, the question will exclusively look into the provided details.
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Importance of the research
There are various ways in which the research will be of great important. The research is an efficient model of looking into the industry, which has a potential of 20% growth into the near future. A projected production of E2.48 billion, the growth rate is a deserving one given the market schematics of the country. Through the following research, therefore, a potential link between the projections and the population trends will be established to ensure that the entire industry profits from the act of making a better avenue for the whole health of the country.
On the other hand, the research topic looks into the fact that health awareness campaigns conducted in the Chinese population will ameliorate the chances of having bigger dietary industries. The following industry is, therefore, a significant factor of interest in the overall being of the country. Nonetheless, the research has a primary aim of looking into the marketing models for use in the country, in comparison with other marketing patterns in the other countries. The chances of success based on the social and cultural schematics of China will still be in use. Thus, the marketing theory in use will help to establish a more concrete industry through consumer penetration to realize sectors of making a better Chinese health sector.
Literature review
 The Chinese culture provides for a healthy dietary system. The culture is full of intake of various nutritional foods such as vegetables and rice. The two products are stapled foods in the country. Nonetheless, in the contemporary society, the dietary supplements draw even greater attention from the Chinese consumers. This is due to various factors in the society that drives the customers towards carrying out different functions. Nonetheless, the expenditure of the Chinese in the dietary supplements is far below the spending of the western nations. This is because most of the supplements are a brain child of the western civilizations. The Chinese market is in its adaptive stage to the supplements thus a numerous percentage of the members of the society are not well acquainted with the use of the components to improve their health styles (Bredenkamp, 2008). However, according to projections, the Chinese food market sees a greater growth in the dietary supplements by a range of 20-30% by the year 2020 (Hillberry & Zhang, 2015).
The marketing styles to be employed by the various companies, on the other hand, deserve to have an active manner of attracting the consumers to their products. The marketing styles of the population show the country staple food. Thus, the marketing methods, which should be used in this case, should go in a close relation to the staple foods and the beneficial nutrients of the society. This would entice the consumers to make them attracted to the whole dietary supplements sold.
 The supplements are sold in different places in the model Chinese community. There are various joints where the consumers get to have the dietary supplements that they require. For instance, the Chinese foods supplements are sold in the pharmacies, food stores and supermarkets. These stores ameliorate the manner in which the Chinese get to interact with the foods (Hillberry & Zhang, 2015). Therefore, the dietary supplements of the society are distributed to the consumers through various platforms.
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 In the recent past, various studies have been conducted to discern the relationship between the Chinese nutritional markets and the market forces that are involved in the entire cycle. These research documents provide an analysis of how the forces affect the absorption and sale of the dietary supplements to the entire segments. There are various factors that are essential to the marketing and sale of the nutritional supplements in China. The factors are inclusive of product awareness, Import regulations, and the brand loyalty that the Chinese have to these products. Thus, through the various factors, the absorption and availability of the products in the country is ensured.
The food economy in China is under constant growth since the start of the 21st century. The food economy has witnessed entry by corporations that seek to provide dietary supplements contrary to the traditional norm of the society. These industries strive to drive for the health of the members of the community while making the Chinese market aware of the importance of the provided dietary supplements (Jusong, 2009). Through the established companies, the market has been opened up for entry by other businesses that are instrumental in the making of a better society.
China, in entirety, has a history of practices for health issues. Therefore, through health awareness campaigns, the country has been in a suitable situation to adopt better health initiatives. As a society with a great urge to make their lives and health statuses better, the population has a high potential to accept new methods of dietary supplements. Thus, China as a country stands a greater chance to embrace the nutritional complements.
Contrastingly, the Chinese market has higher volatility compared to the western societies (Jusong, 2009). The western markets, like the United States, which stand to have numerous attractions to the food supplements, the Chinese market, has a better model of handling their food supplement market. The particular class of individuals that are attracted to the dietary supplements in most cases, in both markets are the middle class and the upper class. These two categories have the income outreach to manage the supplements. Thus, having the awareness campaigns would make the Chinese society have a better avenue to handle their dietary concerns. The country stands to benefit the societies with a better avenue of attracting greater income for them. The Chinese middle class and the high income earning class are a greater extent of the marketing segment. Those living with statuses from the middle class to the upper levels account for an estimated 60% of the population. Thus, the market is bigger compared to that of the western market (Gordon, 2014). The Chinese are more liberal to new supplements in comparison to the western markets.
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China has specific age groups that are attracted to the supplements to ameliorate their health statuses. Through the making of a better society, the Chinese food industry would profit greatly when they target the interested age groups. The age groups span from the young school going children to the aged in the society. Thus, through a proper practice to establish a better connection in the society between consumers and companies, the products would attract a better reception from the consumers.
 The Chinese market has some setbacks for the introduction of supplements to the various segments. The Chinese system of education does not provide for the making of the children to understand various health issues. There are no lessons in the Chinese curriculum that provide health education for the children and school going individuals. Thus, through an introduction of the health education in the schools, the absorption of the dietary supplements would be ensured. The marketing process would involve the use of the children from their levels of understanding to influence the society (Haddad, 2007). As revolutionaries, young people stand a chance of transforming the society to use the products when well educated on the supplements and how to use them. Influencing the society from the level of the students provides a better avenue of attracting more reception from the parents. Notably, some of the parents look at the culture from the children’s perspective, given the fast changing system in the society that warrants the children a priority position in advancing the systems in place. Therefore, using the relevant practices, the education of the children on dietary measures would ameliorate the function of marketing to the society.
The rising middle class in the Chinese economy translates to a system of unhealthy practices that make it a norm for the aged to have various chronic illnesses. The communities are more influenced by the urge to have a good life since most of the people practice unhealthy eating habits. These practices make it difficult for them to control their health and their lifestyles. The health and lifestyle of these populations thus changes towards the attraction of more chronic illnesses (Gordon, 2014). Furthermore, the chronic diseases make it a necessity to adopt better practices to contribute to making the health of the individuals a better thing. Thus, social education contributes to making the society healthier by explaining on the roles of the supplements to the bodies of the people. Through social awareness, on various platforms such as the televisions and social media, it is even easier to establish a rapport with the members of the society and get a great reception.
Explaining the role of the dietary components to the body and specific benefits of using them makes it an even more significant intervention to the society. The entire Chinese market would, therefore, have dynamics from a different sector that ameliorate their health functioning. The health awareness also to be conducted in the hospitals would increase the chances of adoption hence a better society. Moreover, the health of these people helps to make them a better position to handle the various challenges that come alongside the use of the conventional equipment. The Chinese dietary market would, therefore, improve the status of the society.
 Through the relevant information of the members of the community in China, it has become an easier model to make the consumers attracted to specific brands. Nonetheless, brand loyalty would ameliorate the contact of the population and the Chinese food supplement companies. When the companies carry out relevant practices to increase the brand loyalty of their consumers, it is even a better initiative for the members to have greater outreach and understanding of the functions of the supplements. The Chinese market is vast. Thus, the various brands have to establish their system of uniqueness to highlight a better avenue for the making of good standards (Galasso & Umapathi, 2009). The Chinese, through these brands identifications, would increase the chance of consumer loyalty through the market to make specific names stand out among the rest. Habitual use of the products and use of better initiatives to attract the consumers would establish consumer loyalty, thus a greater marketing force for the Chinese.
The Chinese government has made the relevant action in the recent past to ensure that the sale of the dietary supplements in the country is improved. Conversely, the Chinese market has been enlarged through the inclusion of better initiatives to make the society better through allowing high rates of importation (Dillion et al. 2015). The importation of goods into the country has been improved through making the process even easier. The government has released rules on borrowing, which make it simpler to have the dietary supplements into the country.
Moreover, the Chinese market has witnessed a possible making of better initiatives to control the market spheres. The Chinese government in an aim to ensure a consumer controlled market invites investment from various parties that seek to better the entire process of nutritional products (Hillberry & Zhang, 2015). Significantly, China has relevant practices to open up its market to multinational corporations and continental organizations to market and sell their commodities in the country. Through the establishment of relevant laws and bodies, the institution of a sale of dietary products has been improved to greater levels (Chan & cui, 2013). Nonetheless, the Chinese dietary products help with the required completion that will make it even better to have the initiatives.
China, through the setting of a consumer-controlled market, prospectively opens up for investments from other countries. Thus, there is a need for better handling of the products that come into the country (Chan & cui, 2013). The Chinese, have over the recent past, established quality assurance commissions to look into the products that come into the country. With a critical look at the products, the Chinese market has enabled the stopping of counterfeit drugs and the making of set standards to govern the dissemination of goods into the market. With the initiatives, it has been a better avenue to handle the market dynamics and make a better way of handling expansion into various sectors. Since the Chinese dietary market is still young, it is easier for the companies to employ strategies that will see to their leadership of the industry in the country.
E-commerce has significantly grown in China. The sector, which provides for an easier method of interaction between the companies and the consumers, has aided in conducting business in an easier way in the country. Through the institution of E-commerce in the country, the various businesses that deal in the dietary supplements are more at a bay of having their nutritional materials transported to the consumers in an easier avenue. The making of the dietary supplements a commodity to transport improves the strength of the industry. Thus, in a marketing plan, companies should include online platforms that enable them to handle the various requirements of their consumers through making relevant changes where necessary. The changes would involve the amelioration of transportation to the customers and also make a faster model of attracting the users to use the devices.
 The target markets in the society draw a greater avenue of making companies sell their products. The children and sportive youths are a target market that would easily maneuver to make the products sell. However, the old in the society, who suffer from chronic illnesses, require other avenues of establishing the products. Using the provided marketing model within the aged would require making television advertisements and also making sure that there are relevant practices to reach the old. Through these models, the Chinese market will encompass both young and old. Therefore, the marketing forces and the dietary products in the country would sell widely.
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References
Bredenkamp, C. (2008). Health reform, population policy and child nutritional status in China. World Bank Policy Research Working Paper Series, Vol. 9
Chan, T. S., & Cui, G. (Eds.). (2013). Multinationals and global consumers: tension, potential, and competition. Springer.
Dillon, A., McGee, K., & Oseni, G. (2015). Agricultural Production, Dietary Diversity and Climate Variability. The Journal of Development Studies, 51(8), 976-995.
Galasso, E., & Umapathi, N. (2009). Improving nutritional status through behavioral change: lessons from Madagascar. Journal of development Effectiveness, 1(1), 60-85.
Gordon, J. (2014). Putting Due Diligence on the Map. In Risky Business in China (pp. 132-143). Palgrave Macmillan UK.
Haddad, M. (2007). Trade integration in East Asia: the role of China and production networks. World Bank Policy Research Working Paper, (4160).
Hillberry, R. H., & Zhang, X. (2015). Policy and performance in customs: evaluating the trade facilitation agreement. World Bank Policy Research Working Paper, (7211).
Jusong, C (2009). Impact of Chinese Culture on Chinese Consumers. China Europe International Business School. London
Wang, D., Stewart, D., Yuan, Y., & Chang, C. (2015). Do health-promoting schools improve nutrition in China?. Health promotion international, 30(2), 359-368.
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