BRITISH MESEUM MARKETING

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The British Museum’s marketing strategies incorporate the 7Ps, among them being the physical evidence, processes and people. The physical evidence implies the outlook of the museum that is often set to attract the attention of the customer. The physical evidence in the British Museum entails mounting prominent historical art in strategic places, and consistency in branding across the communications that have included advertising the art, announcing acquisition of new art, customer relations among others. As such, the British Museum has perfected its physical evidence that indeed gives assurances to the customers that the services are the best. The tangible assets and the diversity of the facilities are also key.
Processes are also key in marketing, and processes in British Museum implies several aspects like online bookings, online communications, the marketing campaigns etc. these processes are made to be as efficient as possible. More so, guiding the customers through the various sections of the museum is also another process that have ensured that customers go home not only satisfied, but also delighted. The processes, as such, entail how the services are provided and how the customers are handled.
Lastly, people are also key in marketing. People imply the employees of the organization. People market the organization in various ways. In the British Museum, the people are the workers that include the guides, customer relationship personnel, and other workers in direct contact with the customers. The people in the organization are well train in interpersonal skills and customer handling skills that ensure that they handle the customers with due diligence and respect. The respond to customer queries efficiently and without delays. They uphold the organization’s image in the eyes of the customer.